The Brand Introduction

Rofina, the brand that grew through time from Switzerland. Established on 1985, manufactured and built a prominent bag and luggage brand. Today, our founder(s) have never compromised quality for affordability.

The belief to build quality products while maintaining affordability and accessibility has propelled our founder(s) and the entire Rofina team to build a brand that will last a lifetime.

With more than 35 years of experience in the retail industry, Rofina has proven not only success in our business, but also the proof of our belief. A belief that is personal to all of us and our valued customers.


The Value

Respect: We value everyone and treat people with dignity and professionalism.

Openness: We listen to the feedback and are ready to entertain new ideas.

Fairness: Do right by others, be open and transparent.

Integrity: We build trust through responsible actions and honest relationships.

Never say never: We believe that we can make it!

Accountability: Each of us is responsible for our words, our actions, and our results.



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