Board of Directors



Boon Chin Soo


The Executive Chairman and founder of Rofina. He began his career in 1975 and has more than 40 years of experience in manufacturing and retailing sectors. He provides leadership to the Board and oversees the Group’s research and development team in developing new collections and design of the Group's own brand such as Rofina, Cosas United and Ragdoll.


He is key to establishing strategic and mutually beneficial partnerships and strategic alliances and relationships with customers, suppliers and organisation leaders to effectively support key business initiatives of the Group.





Wei Yin Soo


He joined Rofina Marketing in 2011 and assumed the position of Chief Executive Officer in 2017. He has a diploma in Business Administration from INTI International College Penang.


Much of the Group's success in obtaining a strong foothold in Peninsular Malaysia is due to the implementation of his marketing strategies, which were able to boost the Cosas United brand to become a well-known brand in the Malaysian market.


He is responsible for managing the overall operations and resources of the Group including the Marketing & Branding Department, Business Development Department, Sales & Operation Department and Inventory Department. In addition to that, he is also involved in International Business (Export Sales). He is also the main point of communication between the Directors and managers of the Group.





Jacky Tran Cheung


Jacky Tran Cheung (appointed on 20 September 2019), is a non-executive and independent Director of the Company. He graduated from the University of Technology Sydney with a Masters in Operations Management and earned his Bachelor of Commerce from the University of New South Wales. He also has Diploma in Financial Planning from Traineeship Management Australia.


Mr. Cheung is a member of Justice of the Peace (JP) appointed by the NSW Government and holds an Australia Credit Licence given by the Australian Securities & Investment Commission (ASIC).


He is currently the Managing Director of Capital Link Pty Ltd and Executive Operations Director of Banc Group Pty Ltd. Mr. Cheung is also the founding member and director of the two companies having businesses in financial advisory and property development. He has led several teams as a specialist in strategies, structuring, and operations in all areas of business and project management. He has worked with some of the largest financial institutions in Australia including NAB, Commonwealth Bank and Westpac.




Chor Keat Ewe


Chor Keat Ewe (appointed on 20 September 2019), is a non-executive and independent Director of the Company. He is a graduate from Deakin University, Australia with a degree in Bachelor of Commerce, majoring in Accounting and Finance.


Mr. Ewe is a member of the Malaysia Institute of Accountants (MIA) for more than 10 years. He began his career at Aljeffridean Chartered Accountants, and since then has progressed to Deloitte Malaysia. He is at present the partner of Sincere Commercial Service, an accounting firm in Penang, Malaysia.




Su Hian Tan


Su Hian Tan (appointed on 26 July 2019), is a non-executive and independent Director of the Company. Ms. Tan works with ABBA Group in Sydney as Business Adviser in business broking, mergers and acquisition and was the Business Development Consultant for Ability Options, a not-forprofit organization in Sydney. She was the Chief Executive Officer for Hokay Fitness & Ice Sports Group of Companies in Beijing.


She is a proven and highly motivated multi-lingual board level business development and change management professional with over 20 years of international experience working in the health, wellness, sports and recreation industries. She has a good record of consistently delivering successful turn-key projects, with ownership of concept-design and pre-opening consultancy through to project management and implementation. She has achieved these outcomes through both line and functional management roles. Most recently, these projects have included successfully managing complex contracts in the merger & acquisition of chains of companies in the Asia Pacific region.